Who We Are
Every woman experiences a silent, indescribable moment in her day.
That moment standing in front of her wardrobe…
Time is ticking, the to-do list is full, yet she cannot decide what to wear.
Not too bold, not too plain… Not flashy, not careless.
This is where Lulusse was born.
We sought a solution for that moment.
Because we realized:
Women don’t just want their clothes to fit their bodies—they want them to reflect their mood, energy, and presence.
A piece of clothing is not just fabric.
It is armor. It is emotion. It is a statement: “I am here.”
And we didn’t want to reserve that feeling only for special occasions.
Clothing for Every Moment
Lulusse was founded with a vision that activewear is not just for the gym or a morning walk.
Whether heading to work, enjoying a coffee break, or relaxing at the end of the day…
We combined:
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Aesthetic design
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High-quality, sustainable fabrics
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Breathable, comfortable fits
…into a single line that makes activewear suitable for your entire day.
Lulusse’s positioning is clear:
We solve the indecision of the morning wardrobe moment, while offering a simple yet powerful style that accompanies you throughout your day.
Quality Worth the Wait
Lulusse products are produced in partnership with carefully selected manufacturers around the world, using high-quality, sustainable fabrics.
Each item is stored in the country of production and shipped directly to you upon order.
We choose this method over local stock because our priority is:
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Longevity
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Ethical production
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Minimal waste
Our products are not pulled from ready-made stock—they are carefully prepared and curated for you, ensuring a personalized experience.
Yes, it may take a few extra days.
But the moment the fabric touches your skin, you’ll understand why it was worth the wait.
Because true quality takes time, and Lulusse exists for enduring elegance, not fast fashion.
Our Corporate Structure & Operations
Lulusse is an international brand under KYMOG LLC, headquartered in the United States.
All corporate operations are conducted in accordance with U.S. trade regulations.
Our operations in Turkey represent a localized extension of our global supply chain.
Through this model, we are able to safely sell to Turkey while maintaining international standards.
Because production and storage occur overseas, our returns and exchanges follow KYMOG LLC’s international policies.
Foundation of Our Return & Exchange Policy
Due to our international operations and U.S.-based corporate structure, return and exchange processes may differ from conventional Turkish retail standards.
However, customer satisfaction remains our priority, so we provide:
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Size exchanges
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Store credit equivalent to the product value
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Direct exchanges for defective items
These measures simplify the process and ensure a smooth, hassle-free experience for our customers.
Our Mission
To design products that allow women to feel strong, free, and elegant at every moment of their day,
offering comfortable, stylish clothing crafted with responsible, sustainable processes.
Our Vision
To be a pioneering global brand that:
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Redefines accessible luxury
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Transforms activewear into a lifestyle
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Resonates with the inner voice of women around the world
Our Values
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Timelessness: Style beyond fleeting trends
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Empathy: Understanding women’s daily lives
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Integrity: Delivering true quality
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Comfort: Styles that never compromise you
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Sustainability: Respect for people, nature, and the future
Lulusse
For women who want to dress as they feel.
